Real estate agents sell houses and earn commission on every sale they make. They spend their time meeting with clients, keeping in touch with other agents, and showing off homes to prospective buyers while trying to find the right home or apartment to move into. If you’re interested in this career, keep reading for some helpful tips on how to become a successful real estate agent.
1) Keep up with Technology
Technology is constantly changing and evolving, but it’s a good idea to stay on top of what’s new and what you can do with it. In particular, if you want to be successful in real estate, technology is something you should probably invest in for your own business. According to recent statistics, more than 80% of people now begin their home search online. By not having an online presence—or one that’s not optimized—you run the risk of missing out on a lot of potential clients who have opted for digital searches instead of looking through paper copies or directories anymore.
2) Know your field inside out
It’s important for real estate agents to know their market inside and out. They have to understand all of its nuances, from job trends to political issues that could have an impact on housing prices and home buying behaviors. Newcomers especially will have a hard time building relationships with clients if they don’t really know what is going on in town. If you are just getting started in your field, it may be helpful to take some classes or go visit experts who can offer a more general overview of your market before you start working there.
3) Learn how to communicate and network
There are a lot of real estate agents who have lost money and business because they’re not able to network. Networking is all about connecting with others, building relationships and then leveraging those connections to help you get more leads and referrals. The most successful agents aren’t necessarily experts in sales; they’re experts in networking. And while networking doesn’t guarantee success, it increases your odds of getting leads and generating more sales. So learn how to be comfortable meeting new people, ask questions and listen carefully while other people are talking so that you can make good first impressions with everyone you meet at networking events or conferences. Also, keep in mind that when it comes to networking, it’s not about what you know but who you know.
4) Understand every aspect of marketing
While there are various aspects of marketing that you should focus on, you should understand every aspect in order to get a successful business. You need to know how advertising works and how it can help your business gain more clients and awareness. You need to be familiar with social media and networking. Finally, understanding search engine optimization will allow you to learn how you can get your company website ranking higher in search engines so that people can find you easier.
5) Stay organized
A great way to boost your productivity is to stay organized. If you know where everything is, you can spend less time looking for things and more time getting important work done. Use a tool like Evernote to store any ideas or documents that come up during work hours so you’ll have them when it’s time to tackle big projects later. Additionally, set aside dedicated work hours when you can focus on nothing but business—not just checking email or returning calls. Think of these times as sacred and treat them accordingly by unplugging from distractions such as your phone or computer. This will allow you to keep your focus and complete tasks at hand rather than those that will put off today what you can do tomorrow or next week.
6) Manage your time wisely
The first step to becoming a successful real estate agent is to allocate your time effectively. This will allow you to work on building relationships and growing your business, while still taking care of necessary daily tasks such as checking voicemail messages, replying to emails, and catching up with current clients. Investing in time management skills can help you become more productive in less time. Use productivity apps like Toggl and Rescue Time; not only do they help you measure where exactly you’re spending your time (no matter what kind of computer or device you’re using), but they also offer suggestions for saving valuable minutes here and there that can add up over time.
7) Keep calm under pressure
It’s important to keep calm under pressure, even if you are having a bad day. There are likely other people in your office who have stressful jobs and they don’t go around letting it show or taking it out on others. Don’t be one of these real estate agents who start yelling at everyone around them just because things aren’t going their way at work. Stay positive, smile at clients and don’t let negative emotions get to you. This is an important part of being successful as a real estate agent, since a lot of success depends on building relationships with clients by making them feel comfortable working with you.
8) Build a network of trustworthy professionals
Learning how to become a successful real estate agent isn’t just about reading books, watching videos, and attending seminars. It’s also about meeting with experienced agents in your city who can offer you advice and feedback on what they wish they had known when they first started out. Join organizations that are relevant to your field, or consider paying for a mentor who specializes in your area of interest. Attend industry-specific events that allow you to meet people who can help make introductions that will get you closer to success. Join a Facebook group where local professionals share advice and answer questions—it’s an easy way to start building relationships with other like-minded people in your field.
9) Don’t get too personal with clients
As a real estate agent, your job is to be likable and trustworthy. A big part of that is not letting yourself get too friendly with clients. Before you know it, they’ll feel comfortable enough to ask for special favors like getting access to a property before it goes on market. You must not be tempted—no matter how much you love dogs or cats! Keep your relationship professional and stick to business at all times. Remember: Friendships can come later once you’ve already sold them their dream home!
10) Maintain a positive attitude
No matter how many deals you close, if you’re negative or unenthusiastic, potential clients won’t respond positively to that. Clients want to be around people who are positive and energetic—it rubs off on them. So when you go out with a potential client, project confidence and positivity in your demeanor. You want clients to be excited about working with you and that starts with being enthusiastic yourself. People can sniff out inauthenticity pretty easily, so make sure your smile is real!